Privacy & Data Protection
Last updated: 17 August 2026
Freedom Portraits respects your privacy and takes the protection of your personal information seriously.
Freedom Portraits is a trading name of Mike Barrett.
Email: hello@freedomportraits.co.uk
ICO Registration Number: ZC099111
What information we collect
When you contact or book Freedom Portraits, we may collect information including:
Your name
Email address
Telephone number, if supplied
Details relating to your enquiry or booking
Photographs supplied by you or taken as part of your portrait session
Information necessary to process payments, orders and print deliveries
Correspondence between you and Freedom Portraits
We only collect information that is reasonably necessary to deal with your enquiry and provide our services.
How we use your information
Your information may be used to:
Respond to enquiries
Arrange and manage portrait sessions
Create your Freedom Portrait artwork
Contact you about your booking or order
Produce and deliver prints or other products you have ordered
Maintain appropriate business and accounting records
Our lawful basis will normally be that the processing is necessary to take steps at your request before entering into a contract, to fulfil our contract with you, to comply with a legal obligation, or because we have a legitimate business interest in responding to enquiries and operating Freedom Portraits.
Photographs and AI image processing
Freedom Portraits creates imaginative photographic artwork using photography, digital editing and, where appropriate, artificial intelligence and other image-processing tools.
To produce your finished artwork, photographs may therefore be processed using specialist third-party software or online image-processing services.
We only use your photographs for the purpose of producing and supplying the service you have requested unless you have separately given permission for another use.
Where external service providers are used, we take reasonable steps to use reputable suppliers and limit the information provided to what is required to perform the service.
Website, portfolio and social media use
Your identifiable photographs will not be used on the Freedom Portraits website, in advertising, on social media or for promotional purposes without your permission.
If you give permission and later change your mind, you can contact us and ask us to stop using the image for future promotional purposes.
This will not necessarily affect material that has already been printed, published or distributed before permission was withdrawn.
Who we may share information with
We do not sell your personal information.
Where necessary to provide our services, information may be processed by trusted service providers such as:
Website and email providers
Cloud storage providers
Professional printing laboratories
Payment-processing providers
Image-editing and AI image-processing providers
Delivery or postal services
Information will only be shared where reasonably necessary to provide the service, operate the business, or meet a legal obligation.
If a service provider processes personal information outside the UK, we will only use that provider where the transfer is permitted under applicable data-protection law.
How long we keep your information
We do not keep personal information for longer than reasonably necessary.
Enquiry information that does not result in a booking will be deleted when it is no longer required.
Booking, payment and transaction information may be retained where necessary for accounting, taxation or other legal requirements.
Photographs and finished artwork may be retained for a reasonable period so that we can complete your order, deal with queries and, where appropriate, provide replacement prints or additional copies.
You may ask us to delete photographs or other personal information where you have a legal right to do so.
Keeping your information secure
Reasonable technical and organisational measures are used to protect personal information against unauthorised access, loss, misuse or disclosure.
Access to customer information and photographs is restricted to those who need it in order to provide the Freedom Portraits service.
Your data-protection rights
Depending upon the circumstances, you may have rights including the right to:
Ask what personal information we hold about you
Ask for inaccurate information to be corrected
Ask for your information to be deleted
Ask us to restrict the way your information is used
Object to certain uses of your information
Ask for certain information to be transferred
Withdraw consent where we rely upon consent
To exercise any of these rights, contact:
Complaints
If you have any concerns about how Freedom Portraits handles your personal information, please contact us first so that we have an opportunity to resolve the matter.
You also have the right to make a complaint to the Information Commissioner's Office (ICO), the UK's independent data-protection regulator.
Changes to this privacy notice
This notice may occasionally be updated to reflect changes in our services, technology or legal obligations.
The latest version will always be available on the Freedom Portraits website.